Fullscreen Media, Inc. is an entertainment company and global network which offers creative tools, services, and consultation to YouTube content creators and brands. As of January 24, 2018, Fullscreen Media operates as a subsidiary of Otter Media, a joint venture of AT&T's WarnerMedia and The Chernin Group.
Fullscreen also provides channel management and optimization services for brands and media companies to grow their presence on YouTube. Fullscreen's current clients include NBCUniversal, FOX, FremantleMedia, JASH, Fine Brothers Entertainment, Mattel, WIGS and more.
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History
Fullscreen was founded in January 2011 by CEO George Strompolos. Then, Strompolos hired Ezra Cooperstein as Fullscreen's COO.
Peter Chernin was a strategic partner and advisor since Fullscreen's inception. In May 2011, the Chernin Group officially came on board as an investor. A few years later, in the fall of 2014, the Chernin Group and AT&T's Otter Media acquired a controlling stake of Fullscreen, aligning with Otter Media's focus on youth media.
In 2014, Fullscreen acquired the companies ScrewAttack and Rooster Teeth. ScrewAttack now operates as a division of Rooster Teeth, continuing their Death Battle and Top10 series. In May 2015, Fullscreen acquired social media creative agency McBeard.
That same year, Fullscreen rebranded itself as Fullscreen Media, which now consisted of three separate businesses: Fullscreen Creator Network, the management service Fullscreen was founded on that works with established and up-and-coming creators; Fullscreen Entertainment, which comprises Fullscreen Live, its subsidiary studio Rooster Teeth, Fullscreen Productions and its original subscription service; and Fullscreen Brandworks, a unit dedicated solely to branded content that will be run by former Razorfish CEO Pete Stein. In November 2015, Andy Forssell joined the company as COO.
In 2016, Fullscreen launched a subscription video on demand app. In addition to Roku, the subscription service is available for iPhone, iPad, Apple TV, Android phones and tablets, and Google Chromecast devices and is also available via Amazon Channels. The app is available as a free trial to people who have AT&T..
Aside from the talent network, Fullscreen's Video Labs team works with brands and entertainment companies to help them become more successful on YouTube. In September 2016, Fullscreen subsidiary McBeard acquired Video Labs, rounding out the social offerings for the company to include social creative, insights, optimization, and distribution for clients.
Fullscreen is also partnering with Mattel to create its own social influencer network, the first of which will be The Hot Wheels Network.
On November 14, 2017, Fullscreen announced the shuttering of their Streaming Video-On-Demand service as of January 2018. While the subscription service is ending, Fullscreen is continuing their other relationships and maintaining their existing subsidiaries, with further development on pending series to be determined at a later time. Pending series in development or awaiting premiere have been cancelled and may possibly be sold to other networks.
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Initiatives
On November 30, 2012, Fullscreen launched their Million Dollar Creator Fund committing one million dollars' worth of advertising and promotion to their creators. Every month, four channels within the Fullscreen network will be awarded up to $10,000 in pre-roll advertising and guerilla campaigns, in which Fullscreen will pay its other partners to promote the winning channels.
Fullscreen's LGBTQ-pride programming kicked off with the season 2 premiere of "Hella Gay with Miles McKenna" on June 1 with three back-to-back episodes.
Original Programs
- Shane and Friends
- Not Too Deep with Grace Helbig
- Filthy Preppy Teen$
- Dr. Havoc's Diary
- Zall Good with Alexis G. Zall
- Electra Woman and Dyna Girl
- The Deleted
- Magic Funhouse
- Celebs React
- CEO @ 16
- The Outfield
- The What's Underneath Project
- Explain Things to Me
- Kingdom Geek
- Party in the Back
- Single and Swiping
- Ladybits with Lauren Giraldo
- The Drop with Greyson Chance
- Present Tense with Jillian Rose Reed
- Apologies in Advance with Andrea Russett
- Shan Boody Is Your Perfect Date
- The Minutes Collection
- Hella Gay with Miles McKenna
- Psychobabble with Tyler Oakley & Korey Kuhl
- Goat Rodeo with Cody Ko
- Jack and Dean of All Trades
- Fullscreen's The Search For The Holy Fail
- Search Bar with Anna Akana & Brad Gage
- Goin Raw with Timothy DeLaGhetto
- Wildcats: The Series with Linnea Sage
- Unzipped with Lizzie Velasquez
- Cassandra French's Finishing School
- Shay Mitchell: Chapters
- H8ters with Kian and JC
- About To Break with Hey Violet
- The Basement Yard with Joe Santagato'
- Clickbait with SSSniperWolf
- Suck Less with Willam
- Fantasies
- Rachel Scanlon is Hot & Hungry
- Worth a Shot
- House Divided
See also
- Warner/Chappell Music Inc. v. Fullscreen Inc.
References
External links
- Official website
- Fullscreen on YouTube
Source of article : Wikipedia
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